Website Marketing

Your Requirement

You want to actively promote your site on the internet instead of just relying on SEO.

This usually means online advertising, the two main forms of which are adwords and banner adverts. Radius recognise that Google is now the industry leader and makes full use of their range of excellent website marketing services which are described below:

Google Adwords

You may have noticed when you perform a Google search a row of adverts appears to the right, and sometimes the top, of the screen. These are Google Adwords adverts.

These have been placed here as they are businesses that re relevant to the keywords you typed into Google.

If you set up a Google Adwords account then every time somebody types in your keywords your ad will appear to the right of the screen. If a visitor clicks your ad you are charged a small fee.

The beauty of this form of advertising is that your ad only appears in front of those people who are looking for your kind of business, in marked contrast to traditional advertising. as a result it is a very efficient and cost effective form of advertising. As a result many businesses gain significant site traffic from Google Adwords for very little outlay.

If required Radius will set up a Google Adwords account for you and advise you on its most cost effective usage.

Google Adsense

You may have noticed some sites have banner adverts on them that change every time you visit. These are provided by the Google Adsense service, amongst others.

Google Adsense works as follows:

• Radius sets up a Google Adsense account for you, creates a banner advert and creates a space on your site for other companies adverts
• The Google Adsense code is inserted onto your page and you go live
• Your ad then appears on related sites and their ads appear on yours. Visitors to those sites who like your ad will click through and visit your site.
• Visitors to your site who see an interesting ad will click through to that site.   Every time they do so you are paid a small fee

Google Analytics

It make sense to review the success of your marketing and this is done using Google Analytics which records the traffic to your site and where it came from.

If required Radius will set up an account with Google Analytics to enable you to analyse your site traffic in detail.

Our Website Marketing Solutions